Over the next five years the internet is going to change from a text based platform to a mainly video one, are you ready for it. Just take a quick look around today and you will see just how much video is bing produced and what your competitors are already doing.
Video is the future and business needs to keep up
Control how the world sees you
By making your own video content you can show the world your best side or let them know the full range of what it is you do. Building a relationship with your customers even when you are closed.
Connect with your customers
A short movie can create an emotional connection where words will struggle. The visual language of film is something people understand completely and find very easy to absorb. Just think about how many moving images you encounter everyday from your phone or to your computer, even standing in line to pay at the checkout in a shop.
You don’t have to be Spielberg to create something
You just have to know your own business
Hi there my name is Fiach Cooling
Myself and my team have been working in advertising and creating content for over 25 years.
I am fluent in all the aspects of working with video and audio
Currently I work mainly with final cut after effects and logic but I have in the past worked with avid , premier, protools motion and other platforms. I am happy to work with DSLR or video cameras and I have a strong understanding of how to bring a project through all of its various stages to completion.
In my professional life I have had a broad level of experience. Ranging from – the time sensitive world of live broadcast production, to the detail and political nature of national television advertising campaigns in the United States. I have worked with band’s like U2 and products as varied as orange juice to clothing lines. I am good with people and work well with deadlines.
I began working in SEO in the traditional sence before the Florida Update to Google’s algorithm hit and have watched the algorithm’s progression over time. I now specialise in the optimisation of media, images and video mainly. I have come to video optimisation as a producer rather than a coder or designer which I feel gives me a strong understanding of the holistic approach needed for successful search engine marketing and optimisation of your content. A well optimised PPC campaign will safe you a lot of money and get you better results. Google want s to put the right add in front of the right person so that they keep there customers satisfied and they make money because of this if you get your SEO right on your PPC strategy they will reward you with great placement and much cheeper rates, I can show you how.
Some things we can do for you
Planning your movie
Things to consider
What do you want the movie to do for you
Are you developing brand awareness or promoting a service or product.
Will the movie have a set time span that it is relevant for (i.e.. a specific time and place) or do you need it to be evergreen.
How will it bring value to your customers…….because if there is no value there is no point (no one will watch it)
Who do you want in your video, can somebody in your workforce do it or do you want to hire professionals to deliver your message.
What is your budget, not just for its creation but to market it when finished.
Is it to fit within your current marketing strategy or can it stand alone.
Each of these questions will create even more questions and ideas, so why not speak to me and let me answer any questions you may have.
The main aspects of our work flow
How your video happens
Planning where you want to go
What is the video about, who is it designed for, how will we shoot it, how will we measure success.
Where planning pays off
Day of the shoot
Creating the final results
“I see video as a mega trend, same order as mobile,”……. Mark Zuckerberg
What platforms are the videos for, different places for different people can require different version of the same theme.
Other examples are available upon request
What client’s have had to say
Useful tips & hacks
Open for your ideas
57 West Road, Dublin 3
+353 89 221 0806