Coder DoJo

Microsoft Project at Digital Hub
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Swcin is a programming training centre for Kids sponsored by Microsoft. The brief was to create a movie that could be used across online social and web platforms targeted at 12 to 17 year old boys and girls. There are a lot of aspects to the skills that they train young people in so the difficulty was distilling that down into a format that kids would engage with. The shoot was over two days where we shot a sample of the training programs in action and then we used that footage within the comic framework theme to help them market to younger viewers.